Canadian travel to the United States is plummeting, and it’s not just a blip. In this podcast, we unpack the powerful forces behind a historic shift in tourism trends and ask what it means for our economy, our values, and the future of cross-border travel.
From dramatic drops in B.C. border crossings to billions in lost U.S. tourism revenue, Canadians are sending a clear message: enough is enough. Fuelled by trade disputes, “51st state” rhetoric, and rising anti-Canadian sentiment from Washington, this travel boycott is deeply personal. We hear from Canadians who are rethinking their spending, choosing to invest in local experiences or turning to Europe instead of heading south. At the same time, U.S. tourism to Canada is dipping, but there's a silver lining: international travellers are increasingly drawn to Canada as a standalone destination, not just an add-on to the American itinerary.
What does this mean for tourism, diplomacy, and national identity? Is this the beginning of a permanent reset in how we travel and why?
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